GoCompare.com managed to take both the number one and number two spot with ads created by Dare showing ex-footballer Stuart Pearce and presenter Sue Barker trying to silence Gio Compario, which recieved 1,008 and 797 complaints respectively.
Asda's "Christmas doesn't just happen by magic" ad by Saatchi & Saatchi was the third most complained-about ad with 620 complaints.
Other brands with the dubious honour of making the top 10 included Channel 4 for its promotion of documentary series 'My Big Fat Gypsy Wedding' by 4Creative and Kerry Foods for a Richmond Ham TV ad featuring nudity, which was created by Quiet Storm.
Paddy Power also appeared in the list for with an ad by Crispin Porter & Bogusky which offended the transgender community.Last year's most complained-about list was topped by retailer Phones 4U for a horror-themed ad.
1. GoCompare "Stuart Pearce"
1,008 complaints
2. GoCompare "bazooka Sue"
797 complaints
3. Asda "Christmas doesn't just happen by magic"
620 complaints
4. Channel 4 "bigger, fatter, gypsier"
373 complaints
5. Richmond Ham "as nature intended"
371 complaints
6. Paddy Power "ladies day"
311 complaints
7. Kellog's Crunch Nut "snake"
234 complaints
=7. Morrisons "for your Christmas"
234 complaints
9. Kayak "brain surgery"
189 complaints
10. St John's Ambulance "helpless"
144 complaints
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