The marketing campaign for the launch of Smooth Radio 97.5 and 107.7, which will be aired from new studios in Gateshead on 8 January, will begin on 26 December.
The campaign includes TV ads which feature the faces of some of music's biggest artists morphing into each other on-screen, as they perform some of their greatest hits.
Buddy Holly, Diana Ross and Rod Stewart are some of the artists headlining the campaign and That'll Be The Day and Baby Love are among the tracks that will accompany the ads.
The marketing drive also includes bus-backs across the North East throughout January.
The entire campaign was created by Clear Marketing Solutions.
The campaign includes TV ads which feature the faces of some of music's biggest artists morphing into each other on-screen, as they perform some of their greatest hits.
Buddy Holly, Diana Ross and Rod Stewart are some of the artists headlining the campaign and That'll Be The Day and Baby Love are among the tracks that will accompany the ads.
The marketing drive also includes bus-backs across the North East throughout January.
The entire campaign was created by Clear Marketing Solutions.
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