Ross will oversee glue's account planning and data planning services, a division the agency is intending to ramp up. The glue planning partner, Martin Bailie, will now focus on the T-Mobile, Virgin Trains and BSkyB accounts.
Ross has held the position of planning director in a number of leading agencies including Woollams Moira Gaskin O'Malley and Colman RSCG. The move reunites her with Seb Royce, the creative director of glue, with whom she worked during her eight years as the planning director at Ogilvy & Mather.
Bailie said: "Traditionally, direct marketing agencies have been the experts at acquiring and growing customers profitably. Now, it's a new breed of grown-up, creative interactive agencies. So a strategy of recruiting the top talent from 'traditional' agencies is the natural next step."
The appointment takes glue's headcount above 50 for the first time and comes on the back of a good new-business year in 2004; the agency won retained business for BSkyB and More Th>n, as well as the on- and offline account for Associated New Media.
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