The multi-media production will see an extension to programming, sponsorship and promotional activities into a wide range of media and consumer-facing events.
Pictures, video clips and vodcasts will all be uploaded to the station's website as well as being available on email and downloads.
The new division will be based at Heart 100.7 in Birmingham and headed up by new multi-media producer Ian Fish (pictured), who was previously head of production for Heart in the Midlands.
Clients in the region will be given one point of specialist contact with Heart, who will work in all creative content across every platform.
Fish said the new approach would offer clients and listeners "an enriched experience".
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