Global Radio has announced its first major marketing investment in the roll-out of its Heart brand with a new campaign.
Nine stations are involved in phase one of the roll-out, to be completed on 5 January, including SGR Colchester and Ipswich, Horizon FM, Chiltern FM Bedford and Dunstable, Hereward FM, Radio Broadland, Q103 and Northants 96. The TV ad has been designed to announce Heart in regions not yet exposed to the brand.
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