Global: Jose Cuervo creates tequila fountains in LA

To mark National Tequila Day, Jose Cuervo replaced water in drinking fountains around Los Angeles with chilled tequila to help (of age) passersby cure their Monday blues.

Jose Cuervo creates tequila fountains in LA
Jose Cuervo creates tequila fountains in LA

Tequila brand Jose Cuervo encourages all to fight the bland, live lively and embrace the now because tomorrow is overrated. In line with this thinking, the brand provided shots of its Cuervo Silver product from a H2Cuervo water fountain located at the Hollywood and Highland Centre from 12pm until 6pm yesterday (24 July).

A European-style garden fountain was also installed on the outdoor terrace of iconic hangout The Abbey in the city. 

The fountain was open to anyone with ID who could prove they were aged 21 or over. 

In April, .

For an overview of the current brand experience landscape, 

More: For your daily hit of news from the brand experience community, weekly brand updates and your monthly trend download, .

Follow 

Comment below to let us know what you think.




 


Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now