Celebrities, creatives and fashion professionals will descend on the Big Apple for the collection's global runway debut. The new garments will hit stores on 5 November.
The #HMBalmaination collection brings high end designer wares to the high street, making them more accessible to the masses, and as such, H&M has also opted to grant consumers access to the runway show.
Fashion lovers and fans across the globe will be able to tune in via live-streaming app Periscope from 7.30pm (EST) local time.
Members of the public can download the app, sign in with their phone number or Twitter account, search for H&M’s profile and then opt to follow it, at which point the Balmain x H&M broadcast will appear.
H&M will also be posting live updates via Twitter.
The retailer is currently within the Old Truman Brewery in east London, and recently landed a .
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