Global: Corona opens surfing-themed pop-up

Mexican beer brand Corona is celebrating the return of the 2017 World Surf League, with a pop-up marking the first leg of the tour, the Quiksilver & Roxy Pro, hosted at Australia's Snapper Rocks.

Casa Corona: surfing-themed pop-up
Casa Corona: surfing-themed pop-up

Casa Corona, a Mexican-style beach bar on the sand at Snapper Rocks on the Gold Coast, aims to be the ultimate location to kick back, enjoy a few ice-cold Coronas and watch the world’s best surfers shred Australia’s most famous wave. It opened on 14 March and will run until the 25 March. 

The pop-up is open to the public from 9 AM each day during the competition waiting period, serving refreshments, Mexican food and icy beers. For those who are more of a ‘participator’ than a ‘spectator,’ the brand has created the Casa Corona Board Hire at the entrace to the popip. It has teamed up with Neal Purchase Jnr, Dead Kooks, Morning of the Earth Surfboards, and Ben McTavish, to deliver twelve hand-shaped custom surfboards available for guests to surf with.

Last summer,  to launch its SunSets series of festivals and events, with the

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, .


Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now