North America
POP2LIFE: New York-based Pop2Life describes itself as an experiential marketing and music agency specialising in branded entertainment, social experiences and stunts. Recent activations include installing a 20ft smoking bong in Chelsea Plaza to celebrate Comedy Central’s miniseries, Time Traveling Bong.
THE BAIT SHOPPE: From Samsung and Rihanna’s private block party between Madison and Park at New York Fashion Week 2015 to Old Navy’s Selfiebration for the brand’s 20th birthday, The Bait Shoppe proudly declares on its website that ‘We do cool shit’, and, quite frankly, Event agrees.
Europe
FILMMASTER: Founded in 1976 as a TV commercial production company, Filmmaster has harnessed its production and storytelling capabilities to become one of Europe’s most admired agencies, producing the opening ceremony for the 2015 Uefa Champions League Final and the launch of Maserati’s first SUV, among many high-level activations.
EXPERIENTIA: Based in Paris and Rennes, Experientia has delivered 1,499 activations, reaching close to 13million consumers. Clients include Mizuno, Nestlé, L’Oréal, P&G and Coca-Cola.
South America
OCTAGON: The global sports, entertainment, lifestyle marketing and talent representation agency of the Interpublic Group, Octagon has bases in Rio de Janeiro and Sao Paulo. Clients include Brahma and Cisco. When Tomorrowland launched in Brazil last year, the agency worked with Frukt on Mastercard’s The Pool, which welcomed 21,000 guests across the three-day festival.
J.WALTER THOMPSON BRAZIL: As the first international advertising agency to establish a branch in Brazil, JWT has had a lead on the market since its inauguration back in 1929. The agency launched the KitKat Chunky bar with interactive connected billboards dispensing chocolate to promote the brand’s ‘Have a break’ mantra.
Asia
SALT EXPERIENTIAL MARKETING: With bases in Delhi and Mumbai, Salt Experiential Marketing is one of India’s largest brand experience agencies. The agency’s automotive footprint is strong with projects delivered for Porsche, Audi, Renault and the BMW7 Series. Blackberry, HTC, Lufthansa and Pernod-Ricard are also among the agency’s client base.
THE SECRET LITTLE AGENCY: Founded in Singapore in 2007, The Secret Little Agency was named by Event’s sister title 北京赛车pk10 as one of the world’s leading independent agencies. In addition to the Lion City, the agency also has bases in Shanghai and Hong Kong and counts Unilever, Lego and Evian among its clients. Last year, it activated for Nespresso, with coffee-infused jelly sculptures, a mirrored runway and poetry on demand all featuring in the sensory spectacle.
Africa
EXP: Organiser of the African Experiential Marketing Summit, EXP is the continent’s largest and leading experiential marketing agency, bringing brands to life in 19 countries across Africa. Past clients include Oreo, with its bus tour reaching 40 smaller towns on its way to target cities and engaging more than 20,000 people, plus Coca-Cola as EXP activated the Share-a-Coke campaign in 2015.
STRETCH: Stretch is a full-service agency specialising in experiential, PR, employee engagement and staffing. In 2016, it created The Dram Room for Glenlivet – an immersive tasting experience complete with a fullwall projection of a flowing river and low-lying mist. Other recent clients include Adidas, Mountain Dew and Barclays.
Event is currently compiling a pulse map of agencies around the globe, to be published in our Global Agency Report in 2017. To receive Event's Festivals Report, To be included in the report, please email event.magazine@haymarket.com
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