Acdoco's Glo White fabric whitener is sponsoring GMTV Wedding, an interactive slot on GMTV in which viewers will choose a couple to receive a free wedding.
The show will air every weekday for 11 weeks from June 14 on the GMTV breakfast show. Viewers will vote for the winning couple from three finalists, selected from thousands of applicants.
After choosing the couple, viewers will vote to decide all the elements of the couple's wedding, including venue, outfits, flowers and honeymoon destination.
Sponsorship credits created by Portfolio include a bride getting dressed for her wedding and a honeymooning couple on a beach.
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