Incumbent 1576, which has held the account since 1998, launched a press and outdoor campaign in October - its first work for the whisky brand since it was acquired by LVMH in 2005.
The push sought to reposition the malt in the luxury sector. The campaign, which includes four print executions featuring the strapline 'Glenmorangie. Gaelic for glen of tranquillity', is scheduled to continue until January. Media is being handled by Team UK.
Both Glenmorangie and 1576 declined to comment on the pitch, although the brand's losses of £4m in the nine months to the end of 2005 may have been a factor. However, this total included compensation payments to distributors following its £300m sale to LVMH.
Glenmorangie's global adspend was £760m in 2005, according to Nielsen Media Research.
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