��������pk10

Whisky brand Glenfiddich dives into the extremes of the human mind in a global TV ad promoting the IPA Experiment, the first product in its Experimental series.

Bold images in a 60-second film depict scenarios of curiosity and creativity such as falling in love, meditating, playing in a rock band and strategising over a game of chess. The ad will air in Europe, Asia and the US and debut in the UK during Sky Atlantic’s Westworld. It was created by the agency Space and directed by Ben Tricklebank through Academy.