It has linked up with The Drum and the Marketing Industry Network on the project. The process kicked off yesterday at launch event ‘Glasgow 2014: Search for an Identity'.
John Donnelly, director of marketing and sponsorship for the 2014 Commonwealth Games, said: ‘Our ultimate ambition is to create an iconic Games logo. The identity needs to stand the test of time, an identity that the Commonwealth Games, Glasgow and Scotland can feel extremely proud of for many years to come.'
The tendering process is being handled by marketing intermediary The Observatory.
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