The High Street is a graphic ‘virtual' shopping centre and will be part of the Glam online community, allowing exhibitors to contact the Glam membership database and visitors logging onto the show's website.
"The aim of these concepts is to ensure that exhibitors get maximum ROI from their involvement in the event, and in turn that the Glam customer sees the brand as a source for finding the best that is available in fashion, beauty and leisure on an ongoing basis," said business development manager Jo Burns.
"By maximising unique marketing channels such as these we are ensuring our exhibitor partners receive much more for their investment than just space at the show."
The in-house marketing team will drive customers to The High Street through PR and marketing in the lead-up to the show, which takes place from 31 October to 1 November at Earls Court.
There will also be an e-marketing campaign after the event, running through the Christmas period until February 2010, to take advantage of the January sales period.
The Glam Show, in association with Nicky Hambleton-Jones, is organised by Hot Sauce Productions.
To leave a comment and let us know your thoughts.