The photo booths will offer consumers the chance to have their photos taken as well as the chance to have their face appear on digital screens. They can also post photo booth images from the festivals onto their Facebook page, to share the experience with friends.
The entire summer activity will also be supported by a pr and social media campaign, amplifying the brand’s presence at summer festivals and the chance to appear on a digital screen.
"Glacéau Vitaminwater is a regular festival goer, hydrating both performers and consumers alike through the long hot and sometime wet, days of summer fun," said Glacéau Vitaminwater business manager John Luck.
"We wanted to give festival goers the unique opportunity to feature as a piece of advertising on a digital screen as well as enabling the brand to showcase its festival activity to a wider audience beyond the festival."
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