The agency won account after a four-way pitch in October. Its first campaign for the organisation promotes Girlguiding UK Recruitment Week, which runs from November 10-16.
Girlguiding UK is aiming to recruit new leaders for its guide units in four key areas including Scotland and the West Country. The campaign consists of radio, press, online and outdoor advertising, which encourages potential helpers to keep in touch with the younger generation and "Avoid the premature signs of ageing".
Quiet Storm's Becky Clarke was the creative director for the campaign, which was produced by Keri Powell and Ben Exley, with photography by Oliver Elliot. Media buying and planning is being handled by PHD.
Clarke said: "The work is about modernising perceptions about Girlguiding UK. Working with Girlguiding UK has been fun and we look forward to seeing successful results."
Girlguiding UK rebranded from its former identity as The Guide Association last year. The organisation has more than 620,000 members across the UK.
Quiet Storm's clients include Heat magazine, radio station Xfm, Peter Werth menswear and the Paramount Comedy Channel.
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