LONDON - Madame Tussauds has tied up with kids-friendly restaurant Giraffe to launch a range of family-targeted promotional activities.
The promotion, which runs from July 1 to September 30, involves a competition for parents, a two-for-one voucher to Madame Tussauds and an activities placemat for children. The prize is an expenses-paid trip to Madame Tussauds and a meal at Giraffe.
This is not the first time has created a partnership another brand. The restaurant has previously used its placemats to run promotions with Dorling Kindersley and adventure holiday company Explore.
The campaign was negotiated by .
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