The sponsorship deal includes credits, on-air promotional trailers and press and off-air marketing exposure, marking Five's largest broadcast sponsorship to date.
Peter Judge, Ginsters sales and marketing director, said: "With a brand value topping £225m at the end of 2004, it is our belief that we will encourage at least a further 2m new users to the market this year and this television sponsorship deal is key to driving that target.
"This new series fits perfectly with our brand message of 'real honest food' and will provide an excellent profile for our brand."
The deal was negotiated by Five sponsorship manager Rachael Wheeler and Adam Bishop at Starcom Motive.
Five is hoping 'Joey' and 'Two-and-a-Half Men', to be broadcast from February 13, will take on high-profile BBC drama 'Down to Earth', starring Ricky Tomlinson, and ITV hospital drama 'The Royal', screened during the same 8pm-9pm time slot.
The BBC and ITV secure high ratings with their Sunday night dramas, usually around 8m or a 30% viewing share, although sometimes this figure exceeds 11m.
'Joey', which sees Le Blanc reprise his 'Friends' role as the dim-witted but big-hearted, struggling actor, became the first new US sitcom to receive a full-season order after averaging 16.4m viewers for its initial three episodes on Thursday nights, following its September 9 debut on NBC.
After 10 new episodes, however, 'Joey' appears to have settled into a less-than-impressive ratings performance with around 11m viewers or 8% of the total viewing share. By comparison, this is less than half the average 'Friends' ratings level over its 10 very successful seasons.
'Joey' and 'Two-and-a-Half Men' were bought by Five last year as part of a £10m deal with Warner Bros Television.
Channel 4 was given first refusal, but it said it was not prepared to pay what it considered a ludicrously high asking price. ITV1 and Sky One also expressed interest in the show.
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