Taking place in London hotel The Hoxton, the brand has teamed up with bespoke ice cream company Ruby Violet to stage the gin-themed pop-up. Guests are able to choose a scoop of botanical ice cream or sorbet to create a G&T-infused concoction.
Toppings include dried olives, crystallised rosemary, botanical brittle, savoury wafer and gin-soaked orange peel, and guests can choose a combination to personalise their creations. The ice creams will be paired with twists on the classic gin and tonic, which will be given a new spin using ingredients such as a wedge of mango and a grind of black pepper.
The ice cream parlour will be open from 9-11 June.
More: last week, in a bid to find the world's best ice cream photographer. In March, , showcasing the slow process of distilling gin.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, .
Comment below to let us know what you think.