Gillette's Olympic spot shows the dark side of training

Grey New York creates a brutal 3-minute film featuring a new remix from Sia

Olympic athletes push through pain — physical, emotional and personal — in pursuit of gold in a new film for Gillette from Grey New York. "Perfect Isn’t Pretty" features four Olympians: American decathlete Ashton Eaton, Brazilian soccer star Neymar da Silva Santos Júnior, Chinese swimmer Ning Zetao and British cyclist Andy Tennant. The four men train and fall and sweat and, yes, shave in a 3-minute film set to a new remix of Sia’s "Unstoppable." The track was produced by Grammy-winner Ariel Rechtshaid and includes lyrics by Pusha T and percussion by Brazilian marching band Olodum.

Credits

Agency
Worldwide Chief Creative Officer
Chief Creative Officer, Grey NY
Executive Creative Director
Executive Creative Director
Senior Creative Director
Senior Creative Director
Project Director
Project Manager
EVP, Director of Broadcast
SVP, Head of Integrated Production
VP Producer
Music Supervisor
Production Company
Director
Director
Director of Photography
Editing
Editor
Post Production
Sound Engineer