Gillette's Olympic spot shows the dark side of training
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Advertiser
Gillette -
Agency
Grey New York -
Sector
FMCG and Cosmetics / toiletries -
Exposure
Global
Grey New York creates a brutal 3-minute film featuring a new remix from Sia
Olympic athletes push through pain — physical, emotional and personal — in pursuit of gold in a new film for Gillette from Grey New York. "Perfect Isn’t Pretty" features four Olympians: American decathlete Ashton Eaton, Brazilian soccer star Neymar da Silva Santos Júnior, Chinese swimmer Ning Zetao and British cyclist Andy Tennant. The four men train and fall and sweat and, yes, shave in a 3-minute film set to a new remix of Sia’s "Unstoppable." The track was produced by Grammy-winner Ariel Rechtshaid and includes lyrics by Pusha T and percussion by Brazilian marching band Olodum.