The push, through Draftworldwide, is part of its "Sensual Scotland" strategy, which is based on the five senses. Consumers are encouraged, via direct mail, to send off for a booklet containing a list of 30 Scottish hotels.
If people book with one of those locations between January and March, they receive a bedroom gift pack containing lotions from Arran Aromatics, handmade chocolates from Brodies of Edinburgh and two miniatures of Glayva liqueur.
"Romantic drives can become quite cheesy, but we've avoided that by presenting Scotland as having great natural products," said Draftworldwide account director Richard Thomson.
Separately, the company is also behind a promotion for mineral water Highland Spring that hopes to piggy-back on the January fitness fad with the strapline "Eat, drink and be healthy".
Customers can win a luxury spa weekend break at Jordan's Health Spas by entering a prize draw competition.
"It's not about encouraging people to go to gyms, but making them think about leading a healthy lifestyle," said Draftwordwide project manager Sheona Steel.
The activity will run in the first quarter of the year and Highland Spring will follow up the campaign with other below-the-line pushes throughout the year.
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