Experiential firm Cake Group hired LCI Productions to project a huge image of Gordon Brown, David Cameron and Nick Clegg onto the White Cliffs of Dover last week.
The stunt, which echoes the famous Mount Rushmore in the US, was commissioned by Sky News HD to generate interest around tonight's live TV debate.
It has already been picked up by several national newspapers including the Telegraph, Mirror and Guardian.
LCI researched the target site and secured all necessary permissions before installing an array of high-power projectors to create the 200m wide by 100m high image.
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