Gfinity hired for Call of Duty Championships

Electronic sports (e-sports) agency Gfinity has been appointed by Activision Publishing to host the Call of Duty: Advanced Warfare European Championships in London.

Gfinity tasked with European championships of Call of Duty e-sports tournament
Gfinity tasked with European championships of Call of Duty e-sports tournament

The Call of Duty: Advanced Warfare European Championships will take place in London’s Royal Opera House on 28 February to 1 March. The event will also be streamed online live and exclusively via a dedicated channel on Major League Gaming’s website.

It will be the second consecutive year Gfinity has partnered with Activision to host the Call of Duty European Championships.

This year, spectators will get the chance to watch the 28 best teams from the UK, France, Germany, Spain, Italy, Netherlands, Sweden, the rest of Europe and the Middle East compete for a $10,000 (£6,500) prize pot.

The top 14 teams will go on to qualify for a global Call of Duty Championship, presented by Xbox, in Los Angeles at the end of March for a share of the tournament's $1m (£660,000) total prize. 

Neville Upton, co-founder and chief executive of Gfinity, which organises and hosts e-sports tournaments, said: "We are delighted to once again be partnered with Activision to host the Call of Duty: Advanced Warfare European Championships. The agreement is an endorsement of our leading position in e-sports and our ability to organise and deliver pioneering industry events.

"World-class tournaments such as this will help Gfinity continue to build on its established brand and take advantage of the rapidly growing e-sports market."

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