'Get the Goods' at Miller Brewing

Emily Booth

June 22, 2000

How long?

1 minute

'Get the Goods' at Miller Brewing

Miller Brewing has planned an online ad push for its "Get the Goods" summertime promotion, an internet auction offering consumers the chance to bid on "one-of-a-kind" experiences and special merchandise.

The online auction at www.MillerGetTheGoods.com will offer more than a thousand different items that range from beach chairs and autographed baseballs to Rusty Wallace's No.2 Miller Lite race car.

Miller's ad campaign uses Superstitial technology to deliver 15-second ad slots appearing on sites such as CBS SportsLine, Rivals.com, Playboy.com, Maxim Online, The Onion.com, ESPN.com and CNN/Sports Illustrated. Online ads have been designed by Red Sky Interactive, while Starcom IP has organized the media planning and buying.

The promotion will be supported by TV, radio, print, outdoor and digital advertising, as well as dual-branded (Miller Lite and Miller Genuine Draft) point-of-sale and merchandising materials.

Topics

��pk10

'Get the Goods' at Miller Brewing

��pk10 Jobs

Partner content

How to fix the creativity crisis: Lions Advisory’s roadmap for brand transformation

Promoted

The shift in CTV: why brands can't afford to sit back

Promoted

Experience Awards 2025: Elevate Global named best in class for staffing

Promoted

Media Matters: Why magazine media works for… fashion

Promoted