Grocery Food

Genius '2012 brand campaign' by Adam & Eve

June 15, 2012

Genius '2012 brand campaign' by Adam & Eve
Genius '2012 brand campaign' by Adam & Eve

Adam & Eve has launched a new print campaign for Genius to introduce its range of gluten-free products to a wider audience.

Genius, founded in 2009 by the chef Lucinda Bruce-Gardyne, has previously targeted those who are allergic to gluten, but the new campaign invites everyone to see what a lower-gluten lifestyle could do.

Credits

Director
Roz Cuschieri
Brand marketing manager
Mari Laidlaw
Copywriter 
Rupert Jordan
Art director 
Nici Hofer
Planner (creative agency) 
Elizabeth Bentley
Media agency 
Eden
Media planner 
Daniela Jannings
Media spend 
part of a £2m marketing investment
Photographer 
Nadege Meriau
Photographer's agency 
Wyatt Clarke Jones
Retouching company 
Stanley's Post
Exposure 
National press
monthly food magazines
online 

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