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Creature from Norse mythology makes guest appearance in ad for insurance company

If you've ever watched golf on TV, you'll notice that unlike their more jocular sports announcer counterparts, golf announcers whisper. Why? It's what they do.

A continuation of The Martin Agency's aptly titled "It's What You Do" campaign for Geico explores this trait — with two golf announcers and a kraken.

Midway through the spot, the legendary beast of Nordic lore makes an appearance and, he doesn't seem to be a golf fan.

The irreverent commercial is a continuation of the Richmond, Va., agency's longstanding partnership with the insurance agency.