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GE has released three TV ads in the US to tie in with its position as a worldwide partner of the Olympic Games.

The commercials, by BBDO New York, continue the "GE Works" platform. One of the spots is about the neonatal intensive care unit at Homerton University Hospital in East London, where GE technology is helping doctors and nurses care for premature babies.

They were written by Michael Aimette, art directed by Eric Cosper and directed by Brett Morgan through Anonymous Content.