The rebranding work was created by London design agency KentLyons and reflects the firm's core business. ‘We are here to help people make the best possible financial plans for retirement to ensure income in later life, so Tomorrow is the perfect choice,' says GE Life head of marketing communications Kirsty Macpherson.
GE Life's rebirth as Tomorrow will be supported by advertising in the trade press.
Swiss Re acquired 400,000 savings and pensions policies worth around £8bn when it bought GE Life. The GE Life deal came less than a year after the Zurich-based reinsurance specialist bought GE's insurance business for around £4bn.
_1.jpg)
.jpg)
