The agency sales team, headed by Ed Chalmers, will now have responsibility for selling not only spot advertising, but sponsorship, promotions, digital and podcast ads, as well. Agency sales will be tasked with working more closely with the sponsorship, promotions and interactive department (SPI), led by Anna Pennington.
Agency planners will be assigned a particular sales person, giving them one principal point of contact within GCap. The sales executives will then liaise with the relevant specialists.
Chalmers and Pennington have not been given new titles and will still report to national sales director Daglish, while John Hirst will continue to head the podcasting and in-store radio production team, reporting to John McGeogh.
Pennington will work closely with the podcast and production team.
She said: "In the past, agency sales and SPI have operated quite separately, one responsible for air-time and one for S & P, but the crux of how it will change now is by presenting a much more integrated offering.
"This is not about people shifting but about creating a much closer way of working together."
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