The UK's second-largest airport has brought in agency Brando for the four-month experiential campaign, which runs throughout the summer.
The event will showcase retailers' products through a series of 'glamorous fashion shows'. Holidaymakers will be treated to hair, make-up and fashion makeovers from stylist Kirsty Drury, who has worked with Kylie Minogue, Rachel Stevens and Claudia Schiffer.
The activity will be supported by a social media programme, being run by Brando's digital arm Brando Social.
Brando joins forces with other agencies including advertisers Naked, media planner MindShare and below-the-line agency DNX as part of the external marketing team for this project.
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