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The Italian fashion brand is launching its AW05 collection with a new ad campaign inspired by freeze-frame images that feature moments that we encounter all over the world. The print campaign comprises seven ads that contrast people carrying out their daily actions in different time zones. One ad shows a girl wearing casual jeans and a loose cardigan from in San Francisco having a morning coffee break at 09:02. In the same execution a girl from Helsinki heads out of a bar at 22:02 wearing funky evening attire with jeans and strappy heals.