The new ad sees Lineker going about his daily routine, except all the people he meets are offering suggestions as to the new flavour.
Consumers can enter a competition, with the winner getting £50,000 and one per cent of future sales.
The agency has also created a wewbsite to deliver the call of action - 'do us a flavour, win a packet'.
What do you think of the latest spot? Have you got any suggestions for a new flavour of crisp? Comment below.
Credits
Project
Do us a Flavour
Client name & job title
Walkers
Creative Agency
AMV
Copywriter
Peter Souter, Paul Knott
Art Director
Mike Durban, Tim Vance
Agency Planner
Bridget Angear
Media Agency
n/a
Media Planner
n/a
Production Company
Weiland Films (TV) & 2AM (Website)
Director
Paul Weiland (TV) Jamie & Joel (Website)
Production Co. Producer
n/a
Post-production Company
Framestore (TV) AMV Lab & Jigsaw (Website)
Audio Post-production
Wave (TV) AMV Lab (Website)
Exposure
40" and 30" TV
Food
Gary Lineker stars in Walkers new flavour ad
LONDON - AMV BBDO has released its latest Gary Lineker ad for Walkers, triggering the brand's search for a new flavour of crisp.
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