Clothing retailer Gap is to use music from Manchester-grown, Mercury Prize-winning Badly Drawn Boy’s album The Hour of Bewilderbeast in its Christmas advertising campaign.
LONDON (Brand Republic) – Clothing retailer Gap is to use music from Manchester-grown, Mercury Prize-winning Badly Drawn Boy’s album The Hour of Bewilderbeast in its Christmas advertising campaign.
The campaign, which will use the track The Shining, coincides with the star’s current US tour.
Badly Drawn Boy, whose real name is Damon Gough, is currently touring the US. It is hoped that the deal with Gap will help break Gough in the US.
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