GALLERY 25: Telefunica - Blank

Telefunica Movistar is Spain's biggest mobile phone company but as an established brand, it wanted to update its image. The ad centres on the theme of re-inventing yourself and uses the somewhat obvious visual symbol of a blank sheet of paper. However, the series of images are beautifully shot by director Paul Arden who used Super-8 and 16mm and then experimented with texturing the film. This involved sanding, painting and even dousing the negative in acid.

Product/client: Telefonica

Agency: Ad Hoc Y&R Avda. De Burgos,

19 10a Planta 28036 Madrid Spain

t: +34 91 383 4500

Creative Directors: Arturo Lopez

Antonio Cepedano

Art Director: Lara Hernandez

Writer: Jeronimo & Montalban

Agency Producer: Belen Romero

Production companies

Tesauro Spot C/Albarracin 22-24

28037 Madrid Spain

t: +34 91 754 5813

Producer: Pancho Alted

Arden Sutherland-Dodd 6 D'Arblay Street

London W1V 3FD, UK

t: +44 20 7437 3898

email: Nicks@darblaystreet.co.uk

Director: Paul Arden

Producer: Anthony Taylor

Director of Photography: Nina Kellgren

Post-production company: Red Square

21 Great Titchfield Street

Circus House,

4th Floor London W1W 8BA, UK

t: +44 20 7580 1880

Editor: Rick Waller

Flame Artist: Dan

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