The beautifully simple script of this ad brought it a Gold in the foreign language commercial section. It features a man painstakingly setting up a series of dominoes involving a range of complicated shapes and twists. Setting up the camera, he's all set to go when disaster strikes - the lightbulb blows. A strong and universal idea from D'arcy Hong Kong.
Product/client: Philips Lighting
Agency: D'Arcy (Hong Kong)
Creative Director: Marc Lucas
Agency Producer: Jac Ho
Art Director: Sam Martin
Writer: Jason Aspes
Production company: Renegade Films (Australia)
Top Floor
Maples Lane
Prahan
Victoria 3186
Australia
T: +61 3 9539 3999
F: +61 3 9529 3699
email: house@renegade.com.au
Director: Dogboy
Producer: Ken Connor
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