Vision Shopping, developed by digital TV company Canis Media, will be available to all BT Vision subscribers.
The Vision Shopping channel is divided into The Home, Sport and Fitness, Beauty and Baby, DIY and The Kitchen categories. Viewers can select and buy products from a catalogue according to their interests and watch the shows as many times as they want.
To buy an item from Vision Shopping, customers call the phone number on screen during the show they are watching. Each product has its own unique telephone order line.
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