Future’s ad performance ahead of last year

LONDON - Future, the special-interest media group, has issued a positive update on its 2008 advertising performance, claiming it is “pacing ahead” of last year.

Future’s ad performance ahead of last year
Future’s ad performance ahead of last year

However the group, which publishes titles such as Total Film and SFX, warned in a trading update to the City that it would continue to take a cautious view of the advertising market this year.

It said revenues for the five months between October and February were broadly in line with expectations, adding that its growing customer publishing business would boost revenues in the second half of the year. The company reported that costs are running within budgeted levels.

The group, which is headed by chief executive Stevie Spring, was restructured last year, selling its French and Italian subsidiaries and investing in key areas of the business, such as its digital offering and US expansion. In the last three months, Future launched websites techradar.com and musicradar.com.

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