The shake-up follows a board level review of the company's internet operations and aims to increase efficiency and boost the revenue generated by Future's new media projects.
David Maher-Roberts, the publishing director, takes overall control of Future's internet business and will focus on the development of an online strategy. He will be responsible for integrating the web business with Future's magazines using the publisher's specialist interest content to help increase online revenues.
"Future has been tame in terms of our online business over the past three years but these changes will be able to maximise our assets and harness our expertise to ensure we can show our true ambitions as an online publisher," Maher-Roberts said.
Future is splitting its internet business into operational and commercial teams and has created two senior positions to reflect this – head of new media operations and head of new media sales.
Julie Stuckes, previously the head of multimedia, has been promoted to head of new media operations. She will be responsible for delivering and maintaining Future's online projects, both internal and for contract publishing clients.
The second role is taken up Lucy Allen, who has been appointed head of new media sales for the commercial team. She joins Future from Conde Nast and will maximise new media revenues and commercial opportunities.
Maher-Roberts added: "With separate commercial and operational teams I will be able to focus on the most important elements of our online business - the delivery and maintenance of the sites themselves and the revenue they generate."
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