Future Plus creates Sony PS3 brochure

Future Plus has won a brief from Sony Computer Entertainment to produce a high-end brochure promoting the PlayStation 3 games console.

It has produced a 60-page, perfect bound, matt laminate booklet that resembles a luxury car brochure.

More than 250,000 copies will be distributed by Sony at specially created PlayStation 3 displays and events across the UK in the build-up to Christmas.

The brochure is part of a broader promotional campaign highlighting what makes the PS3 more than just a games console. It also plays Blu-Ray movies, gives users internet connectivity and will be able to be used as a PVR from early next year.

Future Plus is a division of Future Publishing.

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