In , experts agree the future of experiential lies in the creation of seamless experiences, driven by more control from the end user and enabled by developments across mobile, data and interfaces.
This means that for mobile, people will be encouraged to interact with brands from their own devices, increasing ease of participation and strengthening brand affinity.
Results from the survey also highlight a shift in the audience as drivers, and a greater understanding from brands to allow potential end users to define the experience they are being presented with.
With the power of the consumer to design and feed into the process to create a completely individual experience now stronger and more important than ever, it’s vital for brands to create experiences that can be tailored and bespoke.
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