Scott Longstaff, a former head of advertising for Future's gaming magazines, takes up the new role of creative sales director to lead the new division, Future 360, which will be housed alongside sales teams in Bath and London.
The team will have a similar platform-neutral approach to Emap's creative solutions group, Emap, and NatMags' recently established division, eNgage, promoting Future's specialist audience across its magazines, websites, direct marketing services and events.
The division aims to promote Future's combined portfolio to advertisers and will work with the agency sales team it set up in April to present its portfolio to West End media agencies.
Future has created five further new roles, with the remaining seven coming from its existing sales teams.
Three account managers will manage three key markets for the publisher. Louise Dearden, previously editor of film trade magazine Timecode, which Future has closed, will look after film and entertainment brands; David Matthews, a former project manager in the sales team, will manage automotive; and Louise Wise, an account manager in the sales team, will be responsible for women's lifestyle and parenting brands.
Each office will also house a project manager to oversee cross-media campaigns. Gareth Hogan, a designer on Future's technology magazines, will be based in London, while his counterpart in Bath has yet to be announced.
Previously, bespoke promotions were handled by Future's sales team, with support from other departments.
Longstaff said recent promotions such as a six-month advertorial campaign with 20th Century Fox in Total Film, as well as Intel's block-booking of ad space in the launch issue of T3 Home, were an indicator of the kinds of promotions the division would pursue.
"We want clients to engage with specific demographics of our specialist titles," he said.
"In the past, whenever we have pitched a creative solution it has been hard for sales people to see a campaign through without this dedicated support."
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