Why did you choose France?
I had a lot of choice, because the Financial Times has a global presence and we're based in 53 countries. I've worked in the French market before and have been at the FT for 10 years and love the culture, so it felt like a natural fit for me.
How are you finding it?
It's a challenge, but an enjoyable one. France is one of the FT's biggest markets and Paris is a manageable city, so it's much easier to get out and see clients and agencies.
What's the media environment like?
Unique - from luxury to heavy industry and banking. We're working with clients who are keen to make their mark with the FT's high-profile readership through large, multi-platform international campaigns.
How proactive are media agencies?
Agencies are starting to get more adventurous with what they propose to clients. Creativity is highly prized in the current climate and media owners have responded by demanding more integrated, bespoke solutions that we are helping agencies navigate their way through.
How developed is digital media?
Digital media is booming. France is quickly catching up with the UK.
Culture and social scene?
Forget the quick pint down the pub, France is the home of gastronomy. It's always important to conduct thorough research on your lunch venue if you want to make the right impression.
What are the main differences?
France has quite a formal business culture, which was a surprise at first. When it comes to arranging meetings with clients and agencies, it's important to go through their assistants, write first or get a formal introduction. Briefs are rare, too. This means networking is critical.
One thing we can learn from France?
How to achieve a better work/life balance - namely the compulsory annual 10-week holiday.
Have you relocated? Contact: harriet.dennys@haymarket.com