Business portal FT.com has increased its traffic by 45 per cent in
the first half of this year.
The Pearson-owned web site now claims to attract about 1.2 million unique
users a month and 30 million page views.
The company attributes the increase to FT.com’s relaunch as a business
portal, which was accompanied by a major marketing push. It also claims an
increase in the amount of pages viewed by each user from five to eight per
day.
Losses in the period for the Financial Times Group’s internet enterprises
amounted to #60m, up from #7m in the equivalent period last year. Sales
were #16m, up from #2m last year.
Pearson claims that the FT’s internet businesses are now on track to break
even in 2002, two years ahead of expectations.
Pearson’s chief executive Marjorie Scardino said: ”In addition to making
online developments an integral part of all our businesses, we are
stepping up investment in developing internet enterprises, which
capitalise on the power of our brands and content and generate new and
distinct revenue streams.”
Pearson launched Financial Times MarketWatch.com, a joint venture with US
financial web site MarketWatch.com, last month. It claims a strong start
in attracting both visitors and revenues.
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