The agencies will handle media, advertising, and PR respectively for both the print and online editions.
According to Angela Watkins director of client services at creative agency Doremus the B2B shop pitched alongside OMD, briefing F-H despite the PR consultancy's independent pitch stance.
While Delaney Lund Knox Warren & Partners handles the ad account in the UK and Europe, there was no immediate incumbent in Asia-Pacific.
According to FT commercial director, Asia, Su-Mei Thompson, the pan-Asian brief targets Hong Kong, Singapore, Japan and Korea.
"We're planning a fully integrated above-and-below-the-line campaign, which will include a TV commercial, outdoor and DM. PR activity will include media relations, events, sponsorship and speaker platforms," she said.
Doremus' Watkins added: "We intend to create meaning for the FT, drive circulation and outline differences (in the new edition) for current and potential readers. This is a significant investment from the FT when no-one (in the media) is investing in marketing."
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