FT nets bank sponsor for free eight-page election special

LONDON – The Financial Times is to publish a free eight-page tabloid in London on Friday afternoon, sponsored by Bank of Scotland, to fill the gap in its election coverage between its Friday and Saturday issues.

The special will feature news, comment and analysis as well as a taster of the following day's newspaper. It follows a similar free one-off that marked the Budget back in February, which the FT claims achieved record levels of reach and advertising revenue.

It will be distributed at main business travel points and major corporate offices.

FTpm, the new free daily two-page afternoon briefing, has been available since Monday April 18. It is distributed in print directly to around 20 corporate clients and is downloadable as a PDF on FT.com. General Electric is one of the advertisers using the publication.

The FT's venture into the part-free newspaper business model came soon after the appointment of a new EMEA managing director, Michael Rzesnitzek in January. He was formerly the managing director of FT Deutschland.

"FT readers can check immediate election results on FT.com, pick up the election briefing on their way home for extra analysis, and then get full coverage in the Weekend newspaper on Saturday," Rzesnitzek said.

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