FT launches Global Traveller supplement

The Financial Times has scrapped its occasional Business Travel report and replaced it with a new supplement called FT Global Traveller.

The new publication will be published at least five times a year and will aim to approach the travel market from a consumer鈥檚 perspective.

FT Global traveller is also being touted as a vehicle for advertisers to target the resurgent travel market for businesses.

Dominic Good, advertising sales director for Europe, Middle East and Africa, said: 鈥淔T Global Traveller will provide advertisers with a vibrant and engaging new product in which to communicate their brand messages to senior level business people on a global basis.

鈥淎dvertisers will be able to build a consistent rapport with the FT鈥檚 茅lite audience of frequent global business travellers.鈥

Content will include a section on advice for frequent travellers; a focus on global travel centres such as Miami, Abu Dhabi and Beijing; and soapbox, a platform for industry figures to address issues facing the business travel market.

Jill James, editor of FT Global Traveller, said: 鈥淭he new-look report came about as a result of prolonged discussions with our travel industry colleagues and advertisers.

鈥淲e believe that it meets the need for a sharply focused, consumer-led publication which really reflects the issues affecting today鈥檚 frequent business travellers.

鈥淚t has a fresh and lively approach to the subject and we鈥檙e confident it will be well received.鈥

By Kevin May

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