The FT and The Guardian stood out as the only quality weekday national UK newspapers to increase their circulations in October, by 5.19% and 1.55% respectively. Collectively, the daily red-tops' average circulation was down 2.74% from September. The Sun lost 3% of its circulation month on month, to 3,060,447 copies.
The daily mid-market titles lost a combined 1.83% of circulation. The Daily Mail suffered a 2.57% slide to 2,184,165 copies.
Despite The Independent on Sunday losing 9.18% of its circulation in the month, to just 165,764 copies, the Sunday qualities broadly maintained circulation from September. The Sunday red-tops posted a circulation drop of 2.96% last month. Capping a bad month for Express Newspapers, Daily Star Sunday lost 7.33% of its circulation.
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