The campaign is the latest phase of its ‘We live in Financial Times' campaign. The creative shows how searching for specific terms on the internet can throw up unexpected results.
One execution shows a search for the financial term ‘EMU' resulting in an image of the emu bird. Another shows the result for a search for a ‘baby bond' as an image of a baby dressed up as James Bond. The creative is accompanied by the tag line ‘Unlike millions of other websites, we know exactly what you are looking for'.
DDB London is behind the campaign, which launches 4 May. It will run across publications such as the Economist, Time, Fortune and The Week. Digital 6 sheets will also run at London City Airport in the UK.
The FT.com has more than 1.2 million registered user.
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