The 40-second ad will air on Nick Jr and will run for three months. Viacom Brand Solutions, Nick Jr's sales house, has developed the creative which focuses on where the products can be found in-store.
Dan Salem, VBS head of partnerships, said: "This further demonstrates VBS's commitment to encourage kids to eat healthily, and shows our ability to foster young brands by giving them the opportunity to make the step up to TV advertising."
Babylicious was the first manufacturer of frozen baby food to be stocked in supermarket chains, with most competing products being sold through specialist independent stores. The brand is now available in Asda, Tesco, Sainsbury and Budgens.
Sally Preston, founder of Babylicious, said: "We're proud of what we've achieved in a short amount of time. Many customers are unsure whether to look for the products in the baby aisle or the freezer section. We hope that our new commercial will make it easier for customers to find our products."
Babylicious cubes of pureed baby food, and Kiddylicious, mini meals for toddlers, are free of added salt, sugar, additives, preservatives and GM-ingredients and are aimed at parents who do not want to make their own meals, but do not want to serve their child processed baby foods.
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