LONDON - The England & Wales Cricket Board (ECB has announced Friends Provident as the title sponsor of its new Twenty20 competition.
The tournament will be know as the Friends Provident T20 and sees the life and pensions company broaden its involvement in cricket. The old format had been sponsored by npower.
The company has been the title sponsor of the Friends Provident Trophy, a 50 over competition for the past three years.
The new T20 deal will run from next season until the close of the 2013 domestic season.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpeg)